Augmented Reality made easy for everyday life
A brief history of the development of the code. I'll try not be too long or boring :)
EZFlar code was developed by Eduardo Malpeli, a.k.a. "Tcha-Tcho", with the help of Daniel Roda and Alex Freitas. Everyone involved in the project work in the daily O Estado de São Paulo, a Brazilian newspaper and one of the biggest in Latin America. In March 2009, came the idea of using augmented reality in news content, made unprecedented in the world, but an idea of great potential for infographists as us.
Fabio Salles, our art director, agreed to do a test with the technology and on March 28, 2009 (you can see the video here http://www.youtube.com/watch?v=Xo9xuYyr9v0 ) we did our first test, with great success. The technology's potential was confirmed and many research were made to develop the technology, seeking new ideas focused on newspaper. But these libraries could not cope with the needs of a daily newspaper, given the complexity and time to development of each new idea. This situation has led to creation of "EZFlar" - augmented reality made easy, accessible to all, where hundreds of lines of code were converted in only SEVEN lines and finally the code could become more flexible and workable for our intentions.
The fruit of this research is now here in this website, available for download those interested to help us in this quest for improvement and development of technology, bringing new features, fixing bugs and creating innovative applications. ;)
Don't panic; Keep Calm and Look Busy.